If you build it, they will come,” apparently does not just apply to baseball. In 1988, Valli and John Ritenour started Insurance Office of America (IOA), Longwood, Florida, and built it as a place that would attract clients and employees, including top-performing agents—a place that they would never want to leave because it provided some of the best producer contracts in the business, along with state-of-the-art services and coverages.

As Jeff Lagos, CPCU, agency president, explains...READ FULL ARTICLE

About Rough Notes Magazine

Print Distribution: 38,500 Independent Agents 

Online Reach: 50,000 Unique Views Per Month 

Frequency: Monthly

First Year of Publication: 1878

Established in 1878, Rough Notes is the first national magazine to target independent agents.

April Agency of the Month: Insurance Office of America

To view the Rough Notes April 2017 issue on their website, click here, or to view the flipbook edition, click here.